News: Private home sales up 14.9% in January

Feb 18, 2020

The figure also marked the best January showing since 2013, when 2,028 units were transacted. Photo: JadeScape emerged as the best-selling project in January 2020. 

Despite the Chinese New Year festivities and the coronavirus outbreak, developers sold 618 new private homes in January, up 14.9% from the previous month and 41.1% higher over the same period last year, showed Urban Redevelopment Authority (URA) data.

The figure also marked the best January showing since 2013, when 2,028 units were transacted.

“We believe the sales volume in January reflected the underlying demand for homes, with competitively priced projects gaining a fair share of buyers,” said Tricia Song, Head of Research for Singapore at Colliers International.

In fact, the bulk of developer sales were from projects with units offered from $1 million to $1.5 million.

“We estimate that 67% of the total developer sales in January 2020 were priced at the median price of $1,000 to $2,000 per sq ft (psf),” she added.

Jadescape emerged as the best selling project in January, with 56 units sold. It was followed by Treasure at Tampines (moved 50 units), Parc Esta (44 units), Parc Botannia (39 units) and Parc Clematis (39 units).

READ: The FULL List Of Condos Launching In 2020

Meanwhile, three projects, all of which were located in the Core Central Region (CCR), were launched last month – Leedon Green, Van Holland and The Avenir. These projects carried a price quantum of between $2.7 million and $5 million per unit.

Song revealed that there are concerns that the COVID-19 outbreak could dent housing demand due to weaker overall market sentiment, social distancing as people avoid crowded places, such as showflats and the postponement of home purchases, particularly by Chinese buyers on the back of travel curbs.

But while the concerns are valid, home buyers have been unfazed by the coronavirus fears, so far. Realis data even showed that 146 new transactions, excluding executive condominiums, were registered during the first nine days of February, she noted.

Moreover, developers have set up precautionary measures at showflats to protect visitors and property agents. Social media and digital technology also allowed developers to explore new ways to market their projects.

“These initiatives would go some way to ensure some business continuity, in ways which were not possible during the SARS outbreak in 2003,” said Song.

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Victor Kang, Digital Content Specialist at PropertyGuru, edited this story. To contact him about this or other stories, email victorkang@propertyguru.com.sg`

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